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Algorithm for Product Recommendation
Bodeček, Miroslav ; Bartík, Vladimír (referee) ; Zendulka, Jaroslav (advisor)
The goal of this project is to explore the problem of product recommendations in the area of e-commerce and to evaluate known techniques, design product recommendation system for an existing e-commerce site, implement it and test it. This report introduces the problem, briefly examines current state of affairs in this area and defines requirements for a product recommendation module. The concept of data mining in general is introduced. The report proceeds to present detailed design corresponding to defined requirements and summarizes data gathered during testing phase. It concludes with evaluation and with discussion of the remaining goals for this thesis.
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Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
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Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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Designing and Promoting an E-shop
Šiková, Barbora ; Němcová, Zuzana (referee) ; Brož, Zdeněk (advisor)
This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.
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Model of Sanitary Equipment of E-shop
Pavlů, Jan ; Dvořák, Jiří (referee) ; Dvořák, Jiří (advisor)
Bachelor´s thesis includes designing model of e-shop with the sanitary equipment. There are described basic theoretical concepts and problems associated with this form of trading involved. The work also describes the modules and functions of Internet trade area, discusses the legislation, opportunities for promotion, the ordering and payment in e-commerce environment.
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Development of Business Activities of the Companies with the Retail Sales
Pospíšil, Jakub ; Obhlídalová, Andrea (referee) ; Šimberová, Iveta (advisor)
Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.
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Business Plan - Establishment of an internet shop
Crhák, Matěj ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The subject of the master’s thesis is the elaboration of a business plan for setting up an online store selling accessories for mobile phones and tablets. The business plan includes the process of building an e-shop, defines the market environment and competition, and last but not least, marketing and promotional strategies. At the end of the thesis, the economic success of the proposed online store is being evaluated based on the financial plan.
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Web Application of E-Shop
Kmoščák, Ondřej ; Techet, Jiří (referee) ; Lukáš, Roman (advisor)
This bachelor´s thesis dealts with the issue of web e-commerce with sporting goods. There was a claim to implement the advanced web application of e-commerce with the emphasis on the safety factor, agreeable design, tenuity and intuitiveness of work with the e-commerce. What´s more, there is discussed the simple predictive method, anticipated trend in price of the product. The information system was implemented by means of PHP, MySQL and JavaScript for the platform Apache.
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